Building a personal brand on LinkedIn has become essential for professionals looking to stand out. With over 1.15 billion monthly active users, LinkedIn offers unmatched potential to showcase your skills, connect with key industry players, and attract exciting opportunities.
Surprisingly, 77% of recruiters use LinkedIn to source candidates, making it a critical platform for career advancement. Yet, many professionals overlook the importance of creating an engaging and optimized profile.
Thankfully, you can learn from the best. LinkedIn personal branding experts have developed proven strategies to enhance profiles, build meaningful connections, and share content that drives results.
In this blog, we’ll introduce you to the top 20 LinkedIn personal branding experts of 2025. These leaders consistently share insights that can transform how you approach the platform. Whether you’re looking to expand your network, find better opportunities, or establish yourself as an authority in your field, their expertise will show you how to make LinkedIn work for you.
Personal branding on LinkedIn goes beyond a polished profile—it’s about showcasing your expertise and aligning with your professional goals. LinkedIn is the hub for career branding, networking strategies, and personal brand growth, offering endless opportunities to stand out.
Master these essentials for a stronger LinkedIn presence:
By following top LinkedIn influencers and personal branding specialists, you can create one of the best LinkedIn profiles, positioning yourself for growth and new opportunities.
| No. | Name | About | Known For | Location |
| 1 | Bhavik Sarkhedi | Founder of OhhMyBrand, Write Right, Bhavik is a recognized author specializing in creative content that captivates and connects with audiences across LinkedIn. | Expert in LinkedIn content creation and storytelling, helping professionals craft LinkedIn profiles that highlight their skills and accomplishments. | India |
| 2 | Ann Handley | Chief Content Officer at MarketingProfs, Ann is a leading voice in digital marketing and branding, known for her expertise in content creation. | Renowned for simplifying LinkedIn marketing strategies, Ann provides actionable tips for creating engaging content and establishing a strong professional brand. | USA |
| 3 | Brian Clark | Founder of Copyblogger, Brian is a digital marketing innovator known for helping professionals establish a powerful online presence. | Specializes in online reputation management and creating LinkedIn content strategies that boost visibility and drive career growth. | USA |
| 4 | Jay Baer | Founder of Convince & Convert, Jay is a thought leader in customer experience and professional branding, helping businesses enhance digital interactions. | Shares unique insights on creating authentic LinkedIn content that engages audiences, drives results, and fosters meaningful professional connections. | USA |
| 5 | Rand Fishkin | Former CEO of Moz, Rand is a global expert in SEO and personal branding with a strong focus on digital marketing. | Helps professionals optimize their LinkedIn profiles for better visibility, focusing on SEO and audience-centric strategies to enhance personal branding. | USA |
| 6 | Larry Kim | Founder of MobileMonkey and WordStream, Larry is a top LinkedIn marketing influencer recognized for his innovative approach to lead generation. | Known for innovative approaches to LinkedIn marketing and lead generation, helping professionals grow their personal brands effectively. | USA |
| 7 | Pam Moore | CEO of Marketing Nutz, Pam specializes in branding and social media strategies tailored to help professionals grow their networks. | Provides expertise in networking strategies and building relationships that lead to career growth and a stronger LinkedIn presence. | USA |
| 8 | Donna Moritz | Founder of Socially Sorted, Donna is an expert in visual storytelling and branding, helping professionals build compelling LinkedIn profiles. | Known for teaching professionals how to use visual storytelling to enhance their LinkedIn profiles and create engaging content that attracts attention. | Australia |
| 9 | Leonard Kim | A personal branding coach recognized for his transparent and relatable approach to digital self-presentation and online reputation. | Builds trust and authenticity in personal branding, offering practical tips for professionals to create impactful LinkedIn profiles. | USA |
| 10 | Seth Godin | A marketing legend and bestselling author, Seth has inspired professionals worldwide with his innovative approaches to personal branding. | Offers unconventional and thought-provoking branding strategies, helping professionals create unique and impactful personal brands on LinkedIn. | USA |
| 11 | Latesha Byrd | CEO of Career Chasers, Latesha specializes in career coaching and professional branding, empowering job seekers to refine their LinkedIn presence. | Empowers job seekers to refine their LinkedIn profiles and master networking, helping them achieve career branding success. | USA |
| 12 | Annie-Mai Hodge | Director at Girl Power Marketing, Annie-Mai focuses on closing content gaps for professionals and crafting compelling LinkedIn profiles. | Focuses on creating compelling LinkedIn profiles and closing content gaps for professionals looking to establish themselves on the platform. | USA |
| 13 | Lorraine K. Lee | Founder of RISE Learning Solutions, Lorraine helps professionals strengthen their LinkedIn profiles with tailored branding strategies. | Specializes in simplifying LinkedIn marketing strategies and offering actionable insights for professionals seeking to grow their personal brands. | USA |
| 14 | Lindsey Gamble | Associate Director at Mavrck, Lindsey advocates for leveraging creative content to build strong LinkedIn profiles and engage audiences. | Excels in LinkedIn content strategies, offering professionals guidance on consistent personal branding, building strong digital networking connections, and engaging effectively with their audience. | USA |
| 15 | Evan Patterson | Founder of Evan Patterson Consulting, Evan provides branding strategies for professionals at all levels, helping them optimize their LinkedIn presence. | Offers tailored branding strategies to professionals at all levels, helping them improve their LinkedIn presence and create meaningful career opportunities. | USA |
| 16 | Erica Schneider | Co-founder of Power Your Platform, Erica is a leader in audience-focused content and professional branding strategies. | Provides step-by-step guidance on audience engagement and LinkedIn content creation, helping professionals develop strong personal brands. | USA |
| 17 | Indra Nooyi | Former CEO of PepsiCo, Indra is a global leader known for her strategic insights on leadership and personal branding. | Shares strategic insights from her leadership journey, helping professionals build strong LinkedIn profiles and develop impactful personal brands. | USA |
| 18 | Simon Sinek | Motivational speaker and author, Simon encourages professionals to focus on purpose-driven strategies for professional branding. | Encourages purpose-driven branding, helping professionals connect with their audience and build an authentic LinkedIn presence. | USA |
| 19 | Martha Stewart | Lifestyle expert and businesswoman, Martha has seamlessly integrated her personal brand with professional branding to inspire her audience. | Teaches how consistency in branding can lead to recognition and trust, providing professionals with strategies to grow their LinkedIn presence. | USA |
| 20 | Lara Sophie Bothur | Corporate influencer at Deloitte, Lara specializes in internal and external personal branding strategies to enhance career growth. | Specializes in personal branding within organizations, guiding professionals on how to leverage internal and external networks to boost their career. | Germany |
Here’s a detailed look at the LinkedIn personal branding experts making waves in 2025. Each of these individuals brings unique skills to the table, from LinkedIn content creation to online reputation management, making them essential to follow for professional branding success.
About Bhavik Sarkhedi: Bhavik is the founder of OhhMyBrand, Write Right, and a recognized author specializing in creative content that captivates and connects with audiences across LinkedIn.
Known for: Expert in LinkedIn content creation and storytelling, Bhavik helps professionals craft best LinkedIn profiles that highlight their skills and accomplishments while driving personal brand growth and online reputation management.
About Ann Handley: Ann is the Chief Content Officer at MarketingProfs and a sought-after author in the field of digital marketing and personal branding.
Known for: Renowned for simplifying LinkedIn marketing strategies, Ann provides actionable tips for creating engaging content that establishes a strong professional branding presence and builds meaningful connections on LinkedIn.
About Brian Clark: Brian, founder of Copyblogger, is a digital marketing innovator known for helping professionals establish a powerful online presence.
Known for: Specializes in online reputation management and designing LinkedIn content strategies that boost visibility, attract connections, and transform profiles into effective tools for career branding and digital networking.
About Jay Baer: Jay is the founder of Convince & Convert, a bestselling author, and a thought leader in customer experience and professional branding.
Known for: Sharing unique insights on creating authentic LinkedIn content, Jay emphasizes using social media strategies and networking techniques to engage audiences and drive measurable results for personal and professional branding.
About Rand Fishkin: Former CEO of Moz, Rand is a global expert in SEO and personal branding with a strong focus on digital marketing.
Known for: Assisting professionals in crafting optimized LinkedIn profiles that improve discoverability, enhance professional branding, and align with effective career branding strategies for increased visibility and growth.
About Larry Kim: Larry is the founder of MobileMonkey and WordStream and a top LinkedIn marketing influencer recognized for his innovative approach to branding.
Known for: Expert in LinkedIn content creation, Larry focuses on helping professionals generate leads, boost their credibility, and grow their influence with consistent and results-driven personal branding strategies.
About Pam Moore: CEO of Marketing Nutz, Pam is a branding consultant who specializes in networking strategies and social media marketing for professionals.
Known for: Offering practical insights into LinkedIn digital networking, Pam helps professionals build authentic relationships and develop online reputation management approaches that support long-term personal brand growth.
About Donna Moritz: Donna, the founder of Socially Sorted, is a visual storytelling expert helping professionals build compelling LinkedIn profiles.
Known for: Known for blending visual storytelling with LinkedIn content strategies, Donna enables professionals to create profiles that stand out while driving engagement, enhancing personal brand growth, and improving digital networking outcomes.
About Leonard Kim: Leonard is a branding coach and motivational speaker known for his transparent and relatable approach to personal branding.
Known for: Specializing in building trust through authentic LinkedIn profiles, Leonard’s expertise lies in developing strategies for career branding, LinkedIn marketing, and creating impactful content for maximum audience engagement.
About Seth Godin: A marketing visionary and bestselling author, Seth has inspired professionals worldwide with his innovative approaches to personal branding.
Known for: Delivering unconventional and thought-provoking insights on LinkedIn marketing, Seth emphasizes creating unique and effective professional branding strategies that drive attention and credibility on the platform.
About Latesha Byrd: Latesha is the CEO of Career Chasers and a career coach specializing in empowering professionals to refine their LinkedIn presence.
Known for: Helping job seekers and professionals optimize their LinkedIn profiles, Latesha focuses on personal branding strategies, career branding advice, and actionable steps for effective digital networking and audience engagement.
About Annie-Mai Hodge: Annie-Mai is the Director at Girl Power Marketing and a leader in creating impactful content for professional growth.
Known for: Known for filling content gaps, Annie-Mai’s expertise lies in crafting the best LinkedIn profiles, sharing valuable LinkedIn content creation tips, and guiding professionals toward consistent online reputation management.
About Lorraine K. Lee: Lorraine is the founder of RISE Learning Solutions and a mentor for professionals seeking to strengthen their LinkedIn profiles.
Known for: Specializes in simplifying LinkedIn marketing strategies, offering actionable insights for personal branding, and helping professionals establish strong and engaging career branding profiles.
About Lindsey Gamble: Lindsey, Associate Director at Mavrck, is an advocate for leveraging innovative content to create meaningful LinkedIn profiles.
Known for: Excels in LinkedIn content strategies, offering professionals guidance on consistent personal branding, building strong digital networking connections, and engaging effectively with their audience.
About Evan Patterson: Evan is the founder of Evan Patterson Consulting, specializing in branding strategies for professionals at all levels.
Known for: Known for simplifying LinkedIn content creation processes, Evan shares strategies for time-efficient LinkedIn marketing, career branding, and profile optimization to drive measurable growth.
About Erica Schneider: Erica, co-founder of Power Your Platform, is a leader in audience-focused content and professional branding strategies.
Known for: Providing in-depth guidance on LinkedIn content creation, Erica helps professionals craft compelling profiles that drive personal brand growth and foster digital networking success.
About Indra Nooyi: Former CEO of PepsiCo, Indra is a global leader known for her strategic insights on leadership and personal branding.
Known for: Inspiring professionals with her leadership journey, Indra emphasizes LinkedIn personal branding, creating impactful profiles, and building credibility through authentic and consistent engagement.
About Simon Sinek: Simon is a motivational speaker and author who focuses on purpose-driven strategies for professional branding.
Known for: Teaching professionals how to align their goals with their LinkedIn marketing strategies, Simon emphasizes career branding, audience connection, and authentic content creation.
About Martha Stewart: A renowned lifestyle expert, Martha has seamlessly integrated her personal brand with professional branding to inspire her audience.
Known for: Demonstrating the value of consistency in LinkedIn content creation, Martha helps professionals establish trust, enhance their online reputation, and grow their personal brand presence.
About Lara Sophie Bothur: Lara, a corporate influencer at Deloitte, specializes in internal and external personal branding strategies.
Known for: Highlighting the impact of digital networking within organizations, Lara focuses on personal brand growth, creating authentic LinkedIn profiles, and optimizing professional branding efforts for long-term success.
Choosing the right LinkedIn personal branding experts to follow can make a real difference in how you grow your professional presence. With countless LinkedIn thought leaders available, here’s how to narrow down the ones most relevant to you, complete with examples to guide your choice:
Identify experts whose advice aligns with your professional aspirations. For example, if you’re in digital marketing, following Ann Handley can provide practical insights into LinkedIn marketing and crafting engaging content.
Example: A content strategist might benefit from Ann’s advice on storytelling, while a sales professional could follow Jay Baer for tips on customer engagement.
Check how actively these experts engage with their audience. High-quality comments and meaningful discussions indicate credibility. For instance, Seth Godin consistently receives thoughtful responses on his posts, showcasing his authority in personal branding and professional development.
Example: Look for influencers like Bhavik Sarkhedi, whose posts often spark valuable conversations and are shared widely by his followers.
Follow LinkedIn content creators who share actionable and detailed posts instead of generic advice. Donna Moritz, for instance, specializes in visual storytelling, providing examples and templates for impactful content strategies.
Example: A graphic designer looking to enhance their profile could adopt Donna’s storytelling methods for creating eye-catching posts and banners.
Choose experts who target professionals at your career stage. For example, Latesha Byrd focuses on job seekers and mid-level professionals, offering practical tips for career branding and profile optimization.
Example: A recent graduate can follow Latesha Byrd for resume-like LinkedIn summaries, while a senior leader might prefer Indra Nooyi for executive-level branding insights.
Examine the expert’s LinkedIn profile for elements like a compelling headline, impactful summary, and frequent, high-quality posts. Rand Fishkin exemplifies consistency by regularly sharing SEO tips and personal branding strategies tailored to his audience.
Example: Study profiles like Simon Sinek’s, which combine authenticity with purpose-driven messaging, to understand how to craft a profile that attracts the right audience.
Learning from LinkedIn personal branding experts can transform how you approach your profile, content, and connections. These thought leaders share actionable strategies that you can adapt to your unique needs. Here’s how to leverage their insights effectively:
Analyze the type of content these experts share—be it storytelling, data-driven posts, or career advice—and adapt it to your profile. For example, Bhavik Sarkhedi’s storytelling approach can inspire you to share experiences that highlight your expertise and values.
Example: Instead of listing your skills, write a post detailing how you solved a challenging problem in your industry.
Experts like Rand Fishkin emphasize creating an optimized profile that aligns with your career goals. Use their tips to craft a compelling headline, write a concise summary, and showcase your achievements effectively.
Example: Add a headline such as “SEO Strategist | Helping Businesses Grow with Data-Driven Marketing” to attract the right audience.
Interacting with posts from top LinkedIn influencers can enhance your visibility and allow you to learn directly from their content. Thoughtful comments or questions can also spark valuable conversations.
Example: If Ann Handley shares tips on content creation, engage by sharing how you’ve applied similar strategies, which could lead to networking opportunities.
Leverage networking strategies shared by experts like Pam Moore to grow meaningful connections. They often recommend reaching out with personalized messages and engaging with connections through likes and comments.
Example: After connecting with an industry leader, comment on their posts regularly to build rapport before initiating a deeper conversation.
Experts like Donna Moritz emphasize the importance of consistency. By regularly posting valuable insights or updates, you stay visible to your network and establish yourself as a LinkedIn thought leader.
Example: Share weekly posts about industry trends or lessons from your experiences, encouraging your audience to engage with your content.
LinkedIn experts like Larry Kim often update their strategies based on trends. Stay informed by following their advice and adjusting your approach to match current best practices.
Example: If video content is trending, share a short video introduction about your expertise instead of a static post.
Enhancing your LinkedIn personal branding doesn’t have to be overwhelming. OhhMyBrand offers comprehensive, tailored solutions to help professionals create a standout presence on the platform. With their expert-backed strategies, you can build a profile that reflects your strengths, engages your audience, and drives tangible results.
OhhMyBrand specializes in creating personalized branding strategies for professionals across industries. Their services include LinkedIn profile optimization, content planning, and actionable advice to align your online presence with your career objectives. They focus on ensuring your profile highlights your expertise, achievements, and unique value to your industry.
Their team also provides end-to-end support, helping you craft engaging headlines, summaries, and posts that boost your profile’s visibility. By combining creative storytelling with data-driven strategies, OhhMyBrand ensures your personal brand stands out to recruiters, industry leaders, and peers.
OhhMyBrand offers a suite of resources to empower professionals, from detailed guides to templates and personalized consultations. These resources are designed to help you consistently post engaging content, optimize your profile, and master career branding techniques.
Whether you’re looking to enhance your digital networking skills, craft impactful posts, or strengthen your online reputation management, their tools provide the practical support you need to build a strong LinkedIn presence.
OhhMyBrand has helped professionals across various stages of their careers achieve remarkable LinkedIn success. From entry-level job seekers to C-suite executives, their clients report improved profile visibility, better engagement with their content, and new opportunities as a direct result of OhhMyBrand’s strategies.
Clients often highlight how their profiles went from unnoticed to attracting recruiters and industry leaders, with increased connection requests and meaningful conversations. By implementing OhhMyBrand’s recommendations, users experience measurable growth in their LinkedIn performance.
OhhMyBrand’s expertise in LinkedIn marketing and personal brand growth makes them an ideal choice for professionals at all levels. Unlike generic platforms, they tailor their strategies to suit your unique needs, ensuring your profile reflects your strengths and professional journey authentically.
Their focus on combining impactful storytelling with data-driven insights helps you position yourself as a credible and authoritative voice in your field. With their guidance, you can build trust, foster connections, and attract opportunities that align with your long-term goals.
By partnering with OhhMyBrand, you gain access to the tools, strategies, and expert support necessary to enhance your LinkedIn presence and take your career to the next level. Start building your personal brand today with OhhMyBrand.
Mastering LinkedIn personal branding is essential for anyone looking to enhance their career prospects, expand their network, or position themselves as a thought leader. By following the insights from LinkedIn personal branding experts, you can develop a profile that reflects your strengths, engages your audience, and attracts the right opportunities.
Whether you choose to learn from top LinkedIn influencers, optimize your profile, or engage consistently with valuable content, the key is to implement strategies that align with your professional goals. Experts like Bhavik Sarkhedi, Seth Godin, and Jay Baer offer proven advice that can take your personal brand from good to great.
Incorporating services like OhhMyBrand into your approach will further support your LinkedIn marketing efforts. Their expert guidance will help you optimize your profile, enhance your personal brand growth, and craft strategies that resonate with your audience.
Ultimately, success on LinkedIn is about staying authentic, being consistent, and continuously improving. Start today—optimize your profile, engage with the right people, and share valuable content that establishes your presence as a trusted expert in your field. With the right strategies, LinkedIn can open doors to new opportunities and professional growth.
To optimize your LinkedIn profile, use a professional photo, write a keyword-rich headline, and complete your summary with relevant skills and achievements. This boosts LinkedIn searchability and ensures your profile is visible to recruiters and industry professionals.
Share insightful, industry-specific content to establish your personal brand. Post articles, achievements, and thought leadership pieces to add value. Engaging consistently with your network helps build your LinkedIn personal brand and enhances your professional visibility.
Post at least 2-3 times a week on LinkedIn to stay active. Share valuable content such as industry insights and personal achievements. Regular posts help enhance your LinkedIn marketing efforts and maintain an engaged audience.
Be strategic when accepting LinkedIn connections. Connect with professionals whose backgrounds align with your career goals and industry. A meaningful network supports your personal brand and increases opportunities for professional growth.
Highlight your achievements in the LinkedIn Featured section with multimedia. Use your summary to showcase measurable successes, like increased sales or projects completed, to demonstrate your expertise and enhance your online reputation.
Yes, having a custom LinkedIn URL improves LinkedIn SEO and makes your profile easier to share. A personalized URL like linkedin.com/in/johndoe looks more professional and enhances your online presence.
Engage actively by commenting, liking, and sharing relevant content. Thoughtful comments and sharing insights boost your personal brand and increase visibility, reinforcing your LinkedIn networking efforts and strengthening professional relationships.
Avoid incomplete profiles, irrelevant posts, and unprofessional photos. Focus on LinkedIn marketing, keeping your profile updated and engaging consistently to build your personal brand and ensure online reputation management.
In today’s professional world, establishing a strong personal brand is more important than ever. A compelling personal brand not only sets you apart but also opens doors to new opportunities. In fact, 70% of employers consider a personal brand more important than a resume. However, building and maintaining this brand can be challenging. This is […]
Have you ever considered how much it costs to build a personal brand in Riyadh’s thriving professional market? In a city where 71% of consumers are open to sharing personal data for better brand engagement, establishing a distinct personal brand has become essential for professionals and entrepreneurs. Whether you’re exploring personal branding services or consulting […]
Have you ever wondered how much it costs to establish a standout personal brand in Qatar? In today’s digital age, nearly 50% of employers won’t interview a candidate they can’t find online. This highlights the importance of personal branding. In Qatar’s competitive market, investing in personal branding services is essential for professionals aiming to differentiate […]
