Personal branding has evolved into a full-scope discipline encompassing strategy, storytelling, design, social media, PR, content marketing, and more.
This report highlights the top 20 global personal branding agencies and the top 20 individual personal branding experts who are leading the industry in 2025.
Each entry includes their specialization, strengths, global footprint, typical clientele, and budget tier (where applicable). The lists feature a mix of well-established global leaders, regional specialists, and emerging all-rounders.
Use this as a guide to navigate who’s who in personal branding – whether you’re a C-suite executive, founder, influencer, or thought leader seeking to build or enhance your personal brand.
These agencies specialize in full-scope personal branding services – from crafting strategy and narratives to managing design, social presence, media coverage, reputation management, and even securing speaking engagements. Many have a global presence or influence, while others are high-impact boutiques.
The table below summarizes each agency’s focus, key strengths, client niche, and budget tier:
| Agency (HQ) | Specialization & Focus | Strengths / Known For | Typical Clients & Reach | Budget Tier & Notability |
|---|---|---|---|---|
| Ohh My Brand(USA) | Founder & CEO branding; storytelling-driven strategy | Masterful at simplifying complex ideas into compelling narratives; Content strategy, LinkedIn growth, media positioning | Visionary founders and CEOs (especially tech/startup leaders); primarily U.S. with global digital reach | Mid-High: Boutique consultancy for leaders seeking influence (premium services) |
| Brand of a Leader(Canada) | Executive branding for Gen X entrepreneurs & CEOs | Strategic storytelling and content development; LinkedIn thought leadership positioning; featured client successes in major outlets | Global entrepreneurs and corporate executives across industries; strong North America presence | Mid-Range: Offers modular packages from one-off brand briefs to monthly ghostwriting |
| The Personal Branding Agency(UK) | Reputation management and visibility enhancement for leaders | Holistic approach excelling in online reputation management and LinkedIn optimization; Executive coaching for public presence | Senior executives and professionals in Europe and beyond seeking credibility and online visibility | Mid-Range: Full-service personal branding with coaching (accessible to corporate budgets) |
| Brand Builders Group (USA) | Business influencer & entrepreneur branding | Scalable personal brand building for entrepreneurs/influencers; blends content strategy with public speaking coaching and media outreach | Coaches, authors, and influencers (global clientele, notably U.S.); helps turn expertise into thought leadership | Mid-Range:Coaching-focused programs (group and 1:1) for ROI-driven personal brand growth |
| Influence & Co.(USA) | Thought leadership content marketing for personal brands | Content placement in prestigious publications (Forbes, Inc., etc.); Ghostwriting and PR that position clients as industry experts | Executives and professionals aiming to become thought leaders (strong U.S. base, international placements) | Mid-High: Project-based fees for article placements and PR (value via high-authority media) |
| Klowt (UK) | Social-media-driven personal branding (LinkedIn specialists) | Data-driven, “human-centered” approach to build authentic online personas; Known for LinkedIn dominance and viral content (“Just f*cking post it” ethos) | Startup founders, tech leaders, and professionals primarily on LinkedIn (global audience via social platforms) | Mid-Range: Monthly personal brand management (popular with emerging leaders; founded during pandemic) |
| The Brand Surgeon(USA) | Celebrity and high-profile influencer branding | Crafting and maintaining unique brands for celebrities & public figures; Strategic PR and digital partnerships | Notable personalities, entertainment figures, and online influencers (U.S. and internationally recognized clients) | High-End: White-glove service for public figures (discreet, comprehensive management) |
| PRLab(Netherlands) | PR-driven personal branding (integrated media relations) | Blends traditional public relations with modern personal branding techniques; Strong in securing press coverage and speaking opportunities | European and international entrepreneurs, innovators, and executives seeking media presence | Mid-Range: PR agency model with personal brand twist (popular in EU; expanding global media network) |
| Archetype Personal Branding (Australia) | Visual identity & storytelling for individuals | Cohesive branding through visual design + narrative; Creates memorable personal brand imagery with impactful stories | Creatives, speakers, and executives in APAC region looking for design-led brand makeovers | Boutique: Project-based (brand identity packages); regional leader with growing global appeal |
| Prestige Personal Branding (USA) | Luxury personal branding for HNWIs and elites | Ultra-premium, “white-glove” branding for high-net-worth individuals; Emphasis on exclusivity, confidentiality, and prestige placements (Robb Report, WSJ features) | Wealthy entrepreneurs, investors, and public figures (often U.S. based with international profiles) | Luxury Tier: High-cost, bespoke services tailored to elite personal brands (by-application clientele) |
| SimplyBe. Agency(USA) | Personal branding for executives and entrepreneurs (empowerment focus) | Proprietary frameworks for corporate vs. entrepreneur branding; Strong emphasis on authenticity and “being yourself” (led by a bestselling author CEO) | Corporate executives (Fortune 500) and entrepreneurs (global, with many U.S. tech clients like Google, Pinterest) | Mid-High: Offers enterprise programs and workshops; women-owned firm known for thought leadership in branding |
| Prestidge Group(UAE/USA) | Full-service executive branding & PR for leaders (global) | Global pioneer in executive personal branding; End-to-end service: brand audits, content, social media, press, speaker outreach; Offices in Dubai, New York, London | C-suite executives, high-profile CEOs, investors and celebrities worldwide (notably in UAE, U.S., Europe) | High-End: Premium retainers; extensive media connections (featured in NYT, Forbes, Guardian) |
| Valuables (Waller & Co.) (USA) | Executive branding meets tech (AI-driven platform) | Founded by Dr. Talaya Waller, a renowned personal branding expert; Evolved from a consulting firm into a SaaS platform for measuring and monetizing personal brand influence | Senior executives and companies investing in leaders’ brands; clients from Amazon, Google, NBA, etc. (global corporate reach) | Mid-High: Consulting + software model; unique for its analytics focus (strong appeal to data-driven organizations) |
| Brandall Agency(UK/Spain) | Brand design & digital marketing with personal branding arm | 360° brand management process; Strength in brand identity design (logos, websites) coupled with messaging coherence; Emotional storytelling approach to align brand and audience | Entrepreneurs and professionals in Europe (London, Barcelona hubs); tech startup founders and service professionals seeking polished brands | Mid-Range: Offers stand-alone design or full campaigns; known for creative flair in European markets |
| Delightful Communications(USA) | Executive branding and digital communications | Marketing & communications agency “of collaborators” focused on shaping executive brands; Excels in social media strategy, influencer marketing, and employee advocacy (founder is a former Microsoft Digital Evangelist) | Tech industry leaders (clients include Microsoft, Deloitte, Facebook); U.S. West Coast executives and global tech evangelists | Mid-High: Agency retainer model; trusted by enterprise clients for modern digital personal branding integration |
| Funky Marketing(Serbia) | B2B personal branding and demand generation for tech founders | Niche focus on fast-growing B2B tech companies; Combines personal branding for CEOs with lead generation and content marketing to drive revenue | Startup CEOs and B2B founders in Eastern Europe and beyond (35+ clients in 7 countries in first year) ; Community-driven approach (LinkedIn groups, podcasts) |
Affordable-Boutique:Competitive pricing (Serbia-based); emerging as a high-impact player for startups on a budget |
| Hinge Marketing(USA) | Research-based personal branding for professional services | Known for “Visible Expert℠” program to turn clients into industry thought leaders; Backed by proprietary research (Hinge Research Institute) on what drives high-growth professional firms | Partners at consulting, law, finance, and tech firms globally; especially North America – over 200 firms served in 14+ years | High-End: Offers comprehensive programs (branding, marketing, research); ideal for firms investing heavily in leadership branding |
| InfluenceTree(USA) | Personal branding accelerator (digital focus) | Co-founded by a Forbes-recognized marketer (Leonard Kim) to “build your brand and grow your influence”; Provides coaching on content creation, PR, and social growth with a hands-on mentorship model | Entrepreneurs and professionals (global, with strong presence in North America and Asia via online programs); notable success with millennial and Gen Z clients | Mid-Range:Membership and coaching packages; known for practical training and mentorship in personal brand building |
| BrandYourself(USA) | Online reputation management & personal SEO for individuals | Technology-driven platform for cleaning up Google results and building a positive online presence; Offers DIY tools and managed services to boost personal search profiles | Professionals and job seekers worldwide concerned with online reputation; also serves small business owners and influencers needing better Google visibility | Budget-Friendly to Mid: Tiered plans from affordable software subscriptions to premium managed ORM services (pioneers in personal SEO for the masses) |
| ReputationDefender(USA) | Personal online reputation and privacy management (high-end) | Leader in online reputation management for individuals; specializes in removing or suppressing negative search results and bolstering clients’ reputations with positive content | Executives, public figures, and high-net-worth individuals globally (clients in 100+ countries); often engaged for crisis management or proactive reputation protection | High-End: Premium service with monthly retainers; regarded as the go-to for discreet online clean-up and reputation repair for VIP clients |
Note: Budget tiers are indicative: “Luxury/High-End” implies bespoke, high-cost engagements; “Mid-Range” indicates moderate pricing or packages; “Boutique/Affordable” suggests lower cost or specialized services accessible to individuals and startups.
The agencies above range from those that “rank everywhere” with global name recognition to niche firms that are local but high-impact in their region or specialty.
For example, Prestidge Group and Celebrity Branding Agency (DNA) have a worldwide footprint in executive branding, while firms like Funky Marketing and Brandall thrive in regional markets with highly tailored offerings.
Beyond agencies, certain individual experts have made a name for themselves as personal branding gurus, authors, and strategists. These individuals often wear multiple hats – keynote speakers, consultants, writers – and have helped shape the way leaders and influencers build their brands.
Below is a list of 20 top personal branding experts, along with their niche specializations, signature strengths, and their global credibility or reach:
| Expert | Specialization / Niche | Strengths / Known For | Global Footprint & Credibility | Who They Help |
|---|---|---|---|---|
| William Arruda(USA) | Corporate personal branding pioneer | “World’s leading authority” on personal branding; Fortune 500 consultant and motivational speaker; Founder of Reach Personal Branding | Author of Digital You and Career Distinction; his methodologies used in companies worldwide; regular Forbes contributor | C-suite executives, teams, and professionals (global Fortune 500 audience) |
| Dorie Clark(USA) | Personal branding for career reinvention & thought leadership | Branding expert and marketing strategy consultant; Author of Reinventing You and Stand Out; advises on building an authoritative personal brand | Named a top 50 business thinker in the world (Thinkers50); Recognized “branding expert” by the Associated Press; keynote speaker in Asia, Europe, North America | Mid-career professionals, executives, and entrepreneurs seeking to elevate their profiles |
| Dan Schawbel(USA) | Gen Y/Millennial personal branding & workplace expert | New York Times bestselling author of Me 2.0; called a “personal branding guru” by The NYT; Focuses on helping younger professionals build their brand for career success | Managing Partner of Millennial Branding; Forbes 30 Under 30 alum; frequent media personality (TIME, Forbes) on workplace and branding trends | Millennials and Gen Z professionals, corporate teams adapting to new workforce branding |
| Leonard Kim (USA) | Digital influence and content-based personal branding | Co-founder of InfluenceTree; expert in using content and social media to grow personal brands; known for candid storytelling of his own journey from adversity to fame | Recognized by Forbes as a Top Marketing Influencer; Inc. and Entrepreneur also list him among top digital marketers; TEDx speaker and author of Ditch the Act | Entrepreneurs and executives building an online presence (globally, especially in North America and Asia) |
| Jessica Zweig(USA) | Authentic branding for female leaders & entrepreneurs | CEO of SimplyBe. Agency; bestselling author of “Be.” – a guide to personal branding; promotes “unapologetic authenticity” in branding | Crain’s Chicago Notable Entrepreneur (2020); Featured in Forbes for her fresh approach to personal branding; hosts a popular podcast on branding | Women executives, founders, and any leader aiming for an empowered, authentic brand (international clientele) |
| Dr. Talaya Waller(USA) | Academic and global expert on personal brand strategy | Scholar-practitioner with a Doctorate in Business Admin.; TEDx speaker on the future of personal branding; Author of Personal Brand Management: Marketing Human Value | Internationally known personal branding consultant (adjunct professor at Duke); Founded Waller & Company (now Valuables); published research and lectured worldwide | High-level executives, academics, and industry leaders; often consults for organizations investing in leadership branding |
| Lida Citroën(USA) | Executive reputation management and veteran transitions | Personal branding and reputation management specialist who helps professionals craft their brand and navigate career transitions (especially military-to-civilian) | CEO of LIDA360; award-winning branding specialistwith global executive clients; Author of “Your Next Mission” for veterans; frequent speaker at corporate and military events | Corporate executives, professionals, and military veterans entering the business world (primarily U.S., with international speaking engagements) |
| Goldie Chan(USA) | LinkedIn video and social media personal branding | Often called the “Oprah of LinkedIn” for her prolific LinkedIn video series; Storytelling and social content strategy expert; advocates personal branding for introverts (book forthcoming) | LinkedIn Top Voice; Forbes contributor on personal branding; global speaker and consultant (her agency Warm Robots advises Fortune 500 brands on social strategy) | Entrepreneurs, creatives, and introverted professionals looking to shine on social media (global audience through LinkedIn learning) |
| Amelia Sordell(UK) | Social-first personal branding for founders | Founder of Klowt agency; LinkedIn influencer known for no-nonsense branding tips (“Just f**king post it” mantra); excels in building personal brands that drive business leads | Built her own brand to 100K+ followers by sharing insights on LinkedIn; featured in marketing conferences (MAD//Fest); Created a membership community for personal branding | Startup founders, tech entrepreneurs, and business owners (especially in UK/EU) seeking to grow their brand via social media content |
| Mel Carson(UK/USA) | Executive branding in digital marketing & tech | Founder of Delightful Communications; author of Introduction to Personal Branding (bestselling primer); Known for humanizing tech executives’ brands and employee advocacy programs | Former Microsoft Digital Marketing Evangelist turned consultant; keynote speaker globally (featured in FT, Fast Company, Forbes); Trusted by major tech companies for personal brand training | Tech leaders, IT professionals, and organizations in the U.S. and Europe aiming to amplify their leadership through personal branding |
| Marina Byezhanova(Canada) | Thought leadership and LinkedIn branding for executives | Co-founder of Brand of a Leader agency; evangelist for “radical authenticity” in executive branding; helps leaders become thought leaders through content and community | Quoted in publications like Inc. and Forbes; Immigrant entrepreneur with global perspective (Ukraine to Canada); hosts Voice of a Leader live show interviewing industry leaders | CEOs, startup founders, and professionals (North America, Europe) who want to build influence and community around their ideas |
| Briar Prestidge(UAE/NZ) | High-profile CEO branding and media coaching | Founder of Prestidge Group, one of the first personal branding agencies for executives; Visionary in executive PR – combines content, PR, and even fashion (launched a power-suit line) into personal branding | Based in Dubai/NY, she has a global client roster of CEOs and HNWIs; Featured in Entrepreneur, Forbes, Arabian Business; Known for securing TEDx talks and top-tier media for clients | C-suite executives, investors, and public figures across Middle East, North America, Europe looking for end-to-end personal brand elevation |
| Rory Vaden(USA) | Reputation strategy and monetization of personal brands | Co-founder of Brand Builders Group; bestselling author and speaker on personal branding as a business (“Turn your reputation into revenue”); Host of Influential Personal Brandpodcast | BBG has become a leading personal brand strategy firm in the U.S.; Rory’s research on Trends in Personal Branding is widely cited; he is a regular guest on national media discussing branding | Influencers, authors, and entrepreneurs (primarily U.S.) who want to systematically build and monetize their personal reputation |
| Bhavik Sarkhedi(India) | Content-driven personal branding & SEO | Forbes Council member labeled “Global Personal Branding Expert 2025”; Founder of Ohh My Brand and Blushh agencies; author and columnist on personal branding and digital marketing | Based in India with international reach via LinkedIn and publications; Forbes, Entrepreneur contributor; recognized for helping clients worldwide with content and SEO-driven branding | Founders, executives, and professionals in Asia and globally who seek a mix of content marketing and personal brand coaching (often mid-tier budgets) |
| Nick Nanton(USA) | Celebrity branding and media (documentary) expert | CEO of the Dicks-Nanton Celebrity Branding Agency(one of the world’s largest personal branding agencies)
; 15-time Emmy-winning director producing documentaries to elevate personal brands; expert in storytelling through media |
Recognized by Fast Company as “the nation’s leading expert on personal branding” ; Has represented 3,000+ clients in 40+ countries ; Co-author of numerous books on branding and success |
Entrepreneurs, speakers, and professionals who want to become “Celebrity Experts” in their field (primarily U.S. clients, with many international collaborations) |
| Cynthia Johnson(USA) | Social media strategy and personal brand growth hacking | Digital marketer turned personal branding author; wrote Platform: The Art and Science of Personal Branding – a guide to building an audience online; adept at leveraging social platforms and influence marketing | Huge social following (1.4M+ across platforms)
; Named one of top personal branding experts by several outlets; her company helped startups and executives amplify their brand digitally |
Emerging entrepreneurs, startup founders, and professionals looking to grow their online presence quickly (global, with strong U.S. focus) |
| Gary Vaynerchuk(USA) | Entrepreneurship and content-driven personal branding | Serial entrepreneur and investor who popularizes personal branding via social media; Advocates documenting over creating; Offers candid advice on building brand by providing value (vlogs, podcasts, daily content) | Globally recognized speaker and internet personality; Chairman of VaynerX and CEO of VaynerMedia; millions follow his content on hustle and brand-building; author of Crushing It! (personal brand success stories) | Entrepreneurs, small business owners, and creators worldwide (from U.S. to Asia) who emulate his content strategy to grow their own brands |
| Mark Schaefer(USA) | Marketing strategist and personal branding thought leader | Author of KNOWN: The Handbook for Building and Unleashing Your Personal Brand (bestselling personal branding book)
; Emphasizes a strategic, sustainable approach to becoming “known” in your field; widely respected marketing consultant |
International keynote speaker and business consultant (clients on multiple continents); his book KNOWN is used as a playbook in universities and businesses; active blogger influencing thousands on personal branding’s future | Mid-to-senior professionals, consultants, and academics aiming to build authority and audience (strong following in marketing and business communities globally) |
| Sally Hogshead(USA) | Personal branding via differentiation (the “Fascination” approach) | Former advertising superstar turned personal brand strategist; Created the Fascinate® Test, a personal brand assessment to identify what makes you captivating ; NY Times bestselling author of Fascinate and How the World Sees You |
Hall of Fame keynote speaker; ranked #1 on Global Brand Gurus list ; Recognized as a top persuasion and personal branding expert ; Clients range from individuals to Fortune 100 brands using her system |
Professionals, sales teams, and leaders globally who want to discover and leverage their most unique and attractive traits in their personal brand |
| Catherine Kaputa(USA) | Personal branding strategy and coaching (corporate & individual) | Personal branding pioneer – began adapting Madison Avenue branding techniques to individuals in the early 2000s; Author of You Are a Brand! and other acclaimed books; expert at teaching people to market themselves | Founder of SelfBrand LLC in New York; Award-winning author & speaker, recognized as a personal branding “guru” ; Top 30 Global Branding Gurus honoree ; Has coached executives at Microsoft, PepsiCo, and universities on personal branding |
Executives, career professionals, and MBA students; often engaged by corporations and business schools worldwide to train the art of personal branding |
Each of these experts has credibility earned through experience and results – whether by writing the defining books on personal branding, building large followings through their own content, or directly coaching hundreds of clients to success.
Many are authors of influential books, such as William Arruda’s works on career distinction, Bhavik Sarkhedi’s incredible work on content distribution, Dorie Clark’s guides to reinventing your brand, or Mark Schaefer’s KNOWN. Others have founded successful agencies or programs (e.g., Nick Nanton’s Celebrity Branding Agency, Marina Byezhanova’s Brand of a Leader, Rory Vaden’s Brand Builders Group) and transformed personal branding practices in the process.
Several, like Sally Hogshead and Catherine Kaputa, have been recognized among the top branding thought leaders globally. This diverse mix – from corporate consultants and academics to social media influencers – illustrates the multifaceted nature of personal branding expertise today.
Full-Scope Services: The top agencies offer end-to-end personal branding solutions – not just social media or PR, but a combination of strategy, content creation, design, media outreach, and reputation management tailored to individuals. For example, Prestidge Group provides everything from brand audits to securing TEDx talks under one roof, while Valuables (Waller & Co.) even integrates AI tools to quantify personal brand impact.
Specializations: Personal branding is not one-size-fits-all. Some agencies and experts specialize in executive branding (e.g., Prestidge Group for CEOs, Lida Citroën for executives and veterans), others focus on entrepreneurs and influencers (Ohh My Brand, Brand Builders Group), and some cater to specific platforms or mediums (Goldie Chan on LinkedIn video, Amelia Sordell on social content, Influence & Co. on written thought leadership in media). Identify your niche need – be it LinkedIn growth, public speaking profile, or online reputation repair – and there’s likely a top specialist for it.
Global vs. Niche Players: Many of the listed agencies have a global presence or clientele, indicating that personal branding has gone global. Agencies like PRLab (Netherlands) and Archetype (Australia) serve clients beyond their borders, and experts like William Arruda and Dorie Clark speak internationally. At the same time, regional and emerging firms (like Funky Marketing in Eastern Europe or The Personal Branding Agency in the UK) prove that impactful personal branding work is being done in local markets with deep expertise. Don’t overlook a boutique agency that “gets” your industry or region, even if it’s smaller – their high-impact results can rival global firms.
Credibility & Results: The credibility of these agencies and experts often comes from visible results – such as client features in Forbes, Inc., or TEDx talks – and personal accolades. For instance, Influence & Co. has placed 10,000+ articles in top outlets, and experts like Nick Nanton have won Emmy Awards for their branding work. When evaluating personal branding help, look at their track record: media placements, client success stories, books published, or awards won. These signal an ability to deliver tangible outcomes (increased visibility, improved reputation, career growth for clients, etc.).
Budget Tiers: Personal branding services span a wide budget range. High-end agencies (Prestige Personal Branding, Celebrity Branding Agency) cater to those willing to invest heavily for bespoke treatment – often worthwhile for public figures where stakes are high. Mid-tier options (Ohh My Brand, Brand of a Leader, SimplyBe.) serve entrepreneurs and rising leaders with targeted packages or retainers. There are also accessible avenues: BrandYourself provides affordable DIY tools, and many experts share free content or books that can guide those in earlier career stages. Determine your budget and seek an agency/expert in that tier who specializes in your area – remember that a strong personal brand is an investment that can pay career and business dividends.
In conclusion, the personal branding landscape in 2025 is rich with specialized agencies and seasoned experts ready to elevate individual brands on a global stage. Whether you aim to become a thought leader in your industry, attract better opportunities, or manage your reputation proactively, these top players have the insights and tools to craft a powerful personal brand. Use this report as a starting point to find a partner that aligns with your personal branding goals, and get ready to tell your story to the world in a way that is strategic, authentic, and impactful.
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