Top 7 Personal Branding Experts To Follow This Year

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By: January 14, 2025

In today’s professional world, establishing a strong personal brand is more important than ever. A compelling personal brand not only sets you apart but also opens doors to new opportunities. In fact, 70% of employers consider a personal brand more important than a resume.

However, building and maintaining this brand can be challenging. This is where personal branding experts come into play. These professionals specialize in creating personalized strategies to help individuals thrive in their careers by building a cohesive and impactful brand.

In this blog, we’ll introduce seven exceptional personal branding experts you should follow. Their unique approaches and innovative strategies have helped countless professionals achieve success, making them invaluable resources for anyone looking to enhance their personal brand.

Personal Branding Expert Background Why Follow Best Known For Cost to Hiring
Bhavik Sarkhedi A seasoned personal branding consultant with over 12 years in digital marketing. He has helped more than 1,000 clients enhance their personal brands. Bhavik Sarkhedi specializes in creating actionable, results-driven strategies for online personal branding. He’s known for increasing client engagement by over 500%. Crafting personalized personal branding strategies and improving LinkedIn visibility. Starts at $500 per hour for consulting.
Dr. Amit Nagpal A storyteller and personal branding coach with 25+ years in media and marketing. He’s a recognized authority in personal branding and business storytelling. Dr. Nagpal blends storytelling with personal branding advice to create authentic and emotional brand narratives. His coaching has helped over 100 CXOs. Hosting personal branding workshops and co-authoring “Personal Branding, Storytelling, and Beyond”. Custom packages starting at $1,000 for workshops and coaching.
Liana Zavo Founder of ZavoMedia, Liana is a personal branding expert who’s redefined branding for millennial professionals. Liana Zavo offers a 21-day challenge to help professionals enhance their digital presence. Her strategies empower individuals to connect authentically. Leading social media strategies for personal branding influencers and providing actionable personal branding tips. $2,500 for the 21-day personal branding challenge.
William Arruda A globally recognized personal branding strategist, author, and speaker with years of experience working with professionals worldwide. William Arruda is known for making personal branding techniques accessible and actionable for all career levels. He’s considered the “father of personal branding”. Writing and speaking about personal branding best practices and creating personal branding strategies for individuals. Starts at $3,000 per workshop or speaking engagement.
Cynthia Johnson Entrepreneur and marketing expert specializing in personal branding resources and digital marketing. Cynthia Johnson is recognized for her innovative methods that create sustainable online reputations and brand visibility. Leading personal branding courses and building authoritative social media profiles. Rates vary; coaching starts at $250 per hour.
Leonard Kim An inspiring figure in personal brand development. He teaches professionals how to embrace their authentic selves through branding. Leonard Kim offers practical, motivational guidance, helping clients craft unique brands that stand out in the competitive market. Hosting personal branding workshops and providing strategies for overcoming branding challenges. Starts at $350 per hour for coaching.
Jean Oplinger A seasoned personal branding coach known for aligning personal values with professional goals. Jean Oplinger focuses on authenticity and self-awareness, empowering clients to build trust in their careers. Providing personalized coaching to align actions with personal branding success stories. Packages start at $500 for individual coaching sessions.
Dorie Clark A recognized expert in personal branding strategies and a bestselling author. Dorie Clark helps professionals establish standout brands that attract career opportunities and industry recognition. Writing about personal branding best practices and offering personal branding courses. Starts at $2,000 for a full-day workshop.

Top 7 Personal Branding Experts to Follow

Here’s a closer look at the personal branding experts making significant contributions this year and how they can assist you in refining your personal branding strategies. Each expert offers unique insights and proven approaches to personal brand development.

1. Bhavik Sarkhedi

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Background: Bhavik Sarkhedi is a distinguished personal branding consultant, SEO writer, and digital marketer with over twelve years of experience in digital marketing and content strategy. He has collaborated with more than 1,000 clients, including solopreneurs, entrepreneurs, and companies, helping them enhance their personal brands.

Why Follow: Bhavik’s methods have led to a 500% increase in client engagement and a 400% boost in brand visibility, establishing him as a top personal branding expert globally.

Best Known For: Crafting personalized online personal branding strategies, managing LinkedIn profiles to significantly enhance visibility and engagement, and authoring numerous books and articles that rank highly on Google, thereby improving clients’ online presence.

2. Dr. Amit Nagpal

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Background: Dr. Amit Nagpal is a certified storytelling and personal branding coach with over 25 years of experience in media marketing and brand management. He is recognized as India’s leading voice in business storytelling and personal branding.

Why Follow: Dr. Nagpal’s approach combines inspiration and humor, utilizing storytelling to build brands and foster connections. He has coached over 100 CXOs and received awards for his contributions to online media.

Best Known For: Conducting workshops and in-house training on topics like business storytelling, brand storytelling, and data storytelling; offering personalized coaching in personal branding, storytelling, and networking; and co-authoring the Amazon bestseller, “Personal Branding, Storytelling and Beyond.”

3. Liana Zavo

Background: As the founder of ZavoMedia, Liana Zavo has redefined personal branding services through innovative campaigns. Her 21-day branding challenge is particularly popular among millennials.
Why Follow: Liana’s strategies focus on creating engaging and influential digital identities, perfect for professionals who want to stand out online.
Best Known For: Leveraging social media for personal branding trends and offering practical tools for growth.

4. William Arruda

Background: William Arruda is a globally recognized name among personal branding specialists. He has authored several bestselling books on the subject.
Why Follow: Known as the “father of personal branding,” Arruda provides frameworks that are easy to follow and highly effective.
Best Known For: Writing about personal branding best practices and providing personal branding tips for professionals across industries.

5. Cynthia Johnson

Background: Cynthia Johnson is a marketer and entrepreneur specializing in digital transformation and personal branding resources.
Why Follow: Her innovative methods have helped numerous professionals craft identities that attract the right kind of attention.
Best Known For: Creating engaging personal branding courses and building brand authority through social media.

6. Leonard Kim

Background: Leonard Kim’s journey from failure to success is inspiring. He has used his story to help others establish their unique personal brand development.
Why Follow: Leonard’s advice is practical and motivational, making it easy to implement for individuals at any stage of their journey.
Best Known For: Hosting empowering personal branding workshops and creating relatable content.

7. Jean Oplinger

Background: Jean Oplinger is a seasoned personal branding coach with a focus on aligning personal values with professional goals.

Why Follow: Her approach emphasizes authenticity and self-awareness, helping clients build trust and credibility in the workplace.

Best Known For: Providing personalized coaching that aligns actions and reputation with authenticity.

Why Your Brand Needs a Personal Branding Expert Right Now!

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Your personal brand is more than just a reflection of who you are—it’s the key to unlocking career growth and opportunities. Working with personal branding experts ensures that your brand doesn’t just exist but thrives. 

These professionals use tailored personal branding strategies to help individuals define, develop, and communicate their unique value in a way that resonates with their target audience.

Building Trust and Credibility

In the professional world, trust is a non-negotiable factor. Personal branding experts know how to craft an authentic narrative that highlights your strengths, builds credibility, and positions you as a reliable authority. For instance, Bhavik Sarkhedi, a globally recognized personal branding consultant, has proven methods that emphasize authenticity while driving engagement.

Streamlining Your Digital Identity

Your digital presence is often the first impression people have of you. From LinkedIn to personal websites, experts specialize in online personal branding by ensuring your profiles are aligned, polished, and strategically curated. They leverage personal branding tools and techniques to project a unified and impactful image across all platforms.

Staying Ahead of Trends

The world of personal branding trends evolves quickly, and keeping up with the latest techniques is no small task. Experts are deeply attuned to industry changes, allowing them to integrate modern approaches like video storytelling, social media reels, and personal podcasts into your branding efforts. This ensures you remain competitive and relevant.

Achieving Goals Faster

Whether your goal is career advancement, thought leadership, or business growth, personal branding consultants design tailored strategies to get you there faster. They provide actionable personal branding tips that save time by helping you focus on impactful activities rather than trial-and-error methods.

Unlocking New Opportunities

A strong personal brand development strategy creates visibility, leading to partnerships, promotions, and collaborations. Many professionals experience dramatic career transformations after working with personal branding specialists, who understand how to position you as a top choice in your field.

Tailored Insights and Support

Experts bring their unique skill sets, offering personal branding advice that resonates with your personal and professional goals. They design strategies that are not one-size-fits-all but instead reflect your individuality, ensuring long-term success and alignment with your core values.

Engaging a personal branding coach or consultant can be the turning point in your career. Whether through personal branding workshops, personalized mentorship, or online guidance, these experts help unlock the full potential of your personal brand. Their deep understanding of personal branding services ensures you stand out in a crowded professional space, leaving a lasting impression.

So finally, I would say…

Investing in your personal brand is no longer optional—it’s a necessity in today’s competitive professional world. Working with personal branding experts provides you with the tools, insights, and strategies needed to showcase your unique value effectively. These experts offer actionable personal branding tips, customized approaches, and industry-relevant insights that help you stand out.

From enhancing your online personal branding to developing a strong narrative that resonates with your audience, their expertise ensures you achieve measurable results. Whether you’re an entrepreneur, a corporate professional, or a freelancer, the guidance of personal branding consultants can transform your professional journey, unlocking opportunities and setting you apart as a thought leader in your field.

Bhavik Sarkhedi, for example, helps individuals unlock their true potential with tailored strategies and a clear focus on enhancing their online presence. His techniques have proven effective in amplifying personal brands and driving engagement across digital platforms.

By following the experts listed in this blog, you can gain inspiration, learn proven personal branding techniques, and take decisive steps toward creating a brand that reflects your true potential. Your personal brand is your story—make it unforgettable with the help of these industry leaders.

People Also Asked

1. What is personal branding, and why is it important?

Personal branding is the process of creating and maintaining an identity that reflects your unique skills, experiences, and values. A strong personal brand helps you stand out in a competitive market, establish trust, and attract career opportunities, making it essential for long-term professional success.

2. How do I identify my unique value proposition?

Identifying your unique value proposition involves analyzing your strengths, passions, and skills. Personal branding experts recommend conducting self-reflection and seeking personal branding advice from mentors to understand what sets you apart. This helps develop an authentic personal brand development strategy that resonates with your audience.

3. What platforms should I use to build my personal brand?

Building a personal brand requires identifying platforms that best suit your audience and industry. LinkedIn is excellent for professional networking, while Instagram and Twitter can help showcase your creativity. Personal branding consultants guide you on selecting the right platforms and optimizing your online presence for maximum impact.

4. How can I maintain authenticity in my personal brand?

Authenticity is key to an effective personal brand. Stay true to your core values, avoid imitating others, and communicate openly. This will foster trust and loyalty among your audience. Personal branding coaches help you stay aligned with your values while building a genuine, professional online identity.

5. How do I measure the success of my personal branding efforts?

To measure success, track engagement metrics like social media interactions, website traffic, and personal connections. A strong personal brand leads to increased visibility, credibility, and opportunities. Personal branding specialists recommend setting clear goals and evaluating performance regularly to refine your approach for better results.

6. Should I hire a personal branding expert?

If you’re struggling to define or refine your personal brand, working with a personal branding expert can provide invaluable guidance. They offer insights on personal branding strategies and help position you as a thought leader in your industry, ensuring your personal brand aligns with your career goals.

7. How do I handle negative feedback about my personal brand?

Negative feedback is an opportunity for growth. Handle it professionally and learn from constructive criticism. Personal branding experts advise responding calmly and using feedback to adjust your strategy, improving your personal branding techniques and strengthening your online presence in the process.

8. How can I stay updated with personal branding trends?

Stay informed about personal branding trends by following top influencers, attending workshops, and engaging with communities. Personal branding mentors regularly share new strategies and tools to help you stay relevant in an ever-changing digital landscape, ensuring your brand evolves alongside industry shifts.

About Bhavik Sarkhedi
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