12 Best Image and Branding Consultants in the USA

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By: January 4, 2025

Have you ever wondered why certain brands capture your attention effortlessly, while others go unnoticed? In a marketplace teeming with competitors, establishing a distinctive and memorable brand identity is more challenging—and more essential—than ever. 

Many businesses grapple with differentiating themselves, often blending into the background despite offering superior products or services. This struggle underscores the need for expert guidance in crafting a compelling brand image. 

Partnering with a skilled image and branding consultant can be the catalyst that propels your business from obscurity to prominence. 

In this article, we delve into the top 12 image and branding consultants in the USA, exploring how their expertise can help you carve out a unique space in the minds of your target audience.

Top 12 Best Image and Branding Consultants in the USA

No. Company Services Offered Notable Clients
1 Landor Brand research, brand strategy, corporate identity, packaging design, digital branding, employee engagement Apple, Coca-Cola, FedEx, P&G, Volkswagen
2 Saffron Brand strategy, brand identity, brand experience, employee value proposition, digital branding YouTube, Siemens, Goldman Sachs, Vueling, Flying Tiger
3 Ohh My Brand Personal branding, SEO consulting, LinkedIn marketing, content creation, digital marketing Featured in Forbes, served 250+ global clients
4 DD.NYC® Branding, web design, graphic design, UX/UI design, digital marketing Forbes, Scholastic, Home Depot, Walmart, 1010 Wilshire
5 Clay Branding, UI/UX design, web design, digital product design, brand strategy Google, Facebook, Amazon, Sony, Cisco
6 Digital Silk Branding, web design, app development, digital marketing, eCommerce solutions Microsoft, NFL, P&G, NYU, Xerox
7 RNO1 Branding, digital strategy, web design, eCommerce solutions, experience design Airbnb, Microsoft, Samsung, Accenture, Red Bull
8 SmartSites Branding, web design, SEO, PPC advertising, content marketing Audi, Harvard, AAMCO, BMW, Rakuten
9 Mucca Design Brand identity design, packaging design, logo design, visual storytelling, brand strategy Sephora, Whole Foods, Target, WeWork, Adobe
10 Prophet Brand strategy, experience design, digital transformation, growth acceleration, data-driven insights GE, T-Mobile, Johnson & Johnson, United Airlines, Samsung
11 Lippincott Brand strategy, naming and messaging, brand identity design, innovation strategy, experience design Starbucks, Delta Airlines, Coca-Cola, Walmart, Samsung
12 Pentagram Branding, packaging design, interactive design, wayfinding, environmental graphics Tiffany & Co., Mastercard, Verizon, NYT, Saks Fifth Avenue

 

1. Landor

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Landor is a globally recognized brand consulting and design firm, renowned for creating agile brands that thrive in today’s dynamic marketplace. Founded in 1941 by Walter Landor, the company has pioneered many of the research, design, and consulting methods that are now standard in the branding industry.

Services Offered:

  • Brand Strategy and Positioning: Crafting strategies that define a brand’s unique place in the market.
  • Identity and Design: Developing visual and verbal brand identities that resonate with target audiences.
  • Brand Architecture: Organizing brand portfolios to ensure clarity and synergy among sub-brands.
  • Innovation and Naming: Creating impactful names and innovative solutions that align with brand objectives.
  • Research and Analytics: Utilizing data-driven insights to inform branding decisions.
  • Digital and Social Media: Enhancing brand presence across digital platforms.

Notable Clients:

Landor has collaborated with a diverse range of clients, including:

  • Apple
  • Coca-Cola
  • FedEx
  • Procter & Gamble
  • Volkswagen

Their work has enabled top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.

2. Saffron Brand Consultants

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Established in 2001 by Jacob Benbunan and Wally Olins, Saffron Brand Consultants is an independent global branding consultancy with offices in London, Madrid, Vienna, and Istanbul.

Services Offered:

  • Brand Strategy: Defining brand strategies that align with business objectives.
  • Brand Identity: Creating memorable brand identities that stand out in the market.
  • Brand Experience: Designing brand experiences that engage customers across various touchpoints.
  • Innovation Strategy: Guiding clients through rapidly changing and often disruptive realities.
  • Employee Value Proposition: Helping organizations articulate what makes them unique to current and potential employees.

Notable Clients:

Saffron has partnered with a wide array of clients, including:

  • YouTube
  • Siemens
  • Goldman Sachs
  • Vueling
  • Flying Tiger Copenhagen

Their work spans various sectors, from energy to telecommunications, retail to museums, and Silicon Valley giants to European start-ups.

3. Ohh My Brand

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Ohh My Brand is a premier personal branding agency dedicated to enhancing online presence through personalized strategies. With over a decade of experience, their founder and CEO, Bhavik Sarkhedi, specializes in personal branding, SEO consulting, and LinkedIn marketing, serving professionals, solopreneurs, CEOs, and C-level executives. Ohh My Brand is a new-age image and personal branding consultancy with support for getting rankings in even generative searches.

Services Offered:

  • Personal Branding: Crafting unique personal brands that reflect individual strengths and values.
  • SEO Consulting: Enhancing online visibility through strategic search engine optimization.
  • LinkedIn Marketing: Leveraging LinkedIn to build professional networks and brand presence.
  • Content Creation: Developing compelling content that engages and informs target audiences.
  • Digital Marketing: Implementing strategies to promote brands across digital platforms.
  • Generative Searches: Through their created content, they ensure that every word aligns with the objective of getting featured in generative search results.

Notable Achievements:

  • Media Features: Featured in publications like The New York Times, Forbes, and Entrepreneur.
  • SEO Success: Over 1,000 blogs ranking on Google’s first page.
  • Client Base: Served more than 250 clients globally such as Content Whale.

Ohh My Brand’s personalized approach has led to significant online growth for clients, with a focus on authenticity and tailored strategies that resonate with target audiences.

4. DD.NYC®

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Based in New York City, DD.NYC® is a creative agency specializing in modern branding, web design, and innovative graphics. They are known for their result-driven approach and impressive client roster.

Services Offered:

  • Branding: Developing cohesive brand identities that reflect a company’s mission and values.
  • Web Design: Creating user-friendly and aesthetically pleasing websites.
  • Graphic Design: Designing visual content that communicates brand messages effectively.
  • UX/UI Design: Enhancing user experience and interface design to improve customer engagement.
  • Digital Marketing: Implementing marketing strategies to boost online presence and reach.

Notable Clients:

DD.NYC® has collaborated with notable clients, including:

  • Forbes
  • Scholastic
  • Home Depot
  • Walmart
  • 1010 Wilshire

Their commitment to delivering high-quality design and branding solutions has made them a trusted partner for businesses seeking to enhance their brand image.

5. Clay

Clay is a leading branding and design agency headquartered in San Francisco. Known for its innovative approach, Clay delivers user-centered solutions that blend aesthetics and functionality, helping brands build strong digital presences.

Services Offered:

  • Branding: Creating impactful brand identities that resonate with modern audiences.
  • UI/UX Design: Developing seamless and engaging user experiences for digital platforms.
  • Web Design: Designing visually appealing and intuitive websites that align with brand strategies.
  • Digital Product Design: Building innovative digital solutions tailored to business needs.
  • Brand Strategy: Crafting actionable strategies that define a brand’s purpose and direction.

Notable Clients:

Clay has worked with some of the most prominent global brands, including:

  • Google
  • Facebook
  • Amazon
  • Sony
  • Cisco

By focusing on design-driven solutions, Clay ensures businesses connect effectively with their target audience while achieving measurable results.

6. Digital Silk

Digital Silk is a creative digital agency specializing in high-end digital solutions, including branding, web design, and digital marketing. They focus on delivering custom strategies that drive measurable results for their clients.

Services Offered:

  • Brand Strategy: Developing tailored strategies to position brands effectively in the market.
  • Logo Design & Style Guide: Crafting memorable logos and comprehensive style guides to ensure brand consistency.
  • Web Design & Development: Creating user-friendly and aesthetically pleasing websites optimized for conversions.
  • Digital Marketing: Implementing marketing campaigns to enhance online presence and drive growth.
  • SEO & Content Marketing: Enhancing search engine visibility and creating engaging content to attract target audiences.

Notable Clients:

Digital Silk has collaborated with a diverse range of clients, including:

  • Sony
  • IBM
  • Puma Energy
  • Xerox
  • Northwestern University

Their comprehensive digital solutions have led to significant growth for clients, such as a 500% revenue increase for Rollink during their U.S. market launch.

7. RNO1

RNO1 is a brand and digital experience agency with a strong presence on the West Coast, including offices in San Francisco, Seattle, and Vancouver. They specialize in guiding modern brands through every phase of their growth journey by creating radical digital experiences.

Services Offered:

  • Brand Strategy: Crafting strategies that align with business objectives and market demands.
  • Digital Branding: Developing cohesive digital brand identities that resonate with target audiences.
  • UX/UI Design: Designing intuitive user experiences and interfaces for digital products.
  • Digital Product Design: Creating innovative digital products that engage users and drive business growth.
  • Performance Marketing: Implementing data-driven marketing strategies to enhance brand performance.

Notable Clients:

RNO1 has partnered with several prominent clients, including:

  • Airbnb
  • Microsoft
  • Ericsson
  • Disney
  • Acorns

Their innovative approach has led to significant achievements, such as guiding clients through successful acquisitions and securing substantial funding rounds.

8. SmartSites

SmartSites is a full-service digital marketing agency based in Paramus, New Jersey, founded in 2011 by brothers Alex and Michael Melen. The agency specializes in website design, search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, serving clients across various industries, including retail, healthcare, legal, and automotive sectors.

Services Offered:

  • Website Design and Development: Crafting user-friendly and aesthetically pleasing websites tailored to client needs.
  • Search Engine Optimization (SEO): Enhancing website visibility on search engines to drive organic traffic.
  • Pay-Per-Click (PPC) Advertising: Managing targeted advertising campaigns to maximize return on investment.
  • Social Media Marketing: Building and engaging audiences across social media platforms to enhance brand presence.

Notable Clients:

SmartSites has collaborated with a diverse range of clients, including:

  • Dharma Home Suites
  • AGA Parts
  • NJ Lux
  • TRAX Payroll

Achievements:

  • Industry Recognition: Listed on the Inc. 5000 as one of America’s fastest-growing private companies for seven consecutive years.
  • Client Satisfaction: Over 150 five-star reviews online, reflecting a strong commitment to client success.

SmartSites’ relentless focus on delivering results has established them as a leading digital marketing agency in the USA.

9. Mucca Design

Mucca Design is an award-winning branding and design firm based in New York City. Founded by Matteo Bologna, the agency is renowned for its strategic approach and creative solutions, solving design challenges for global companies across various industries.

Services Offered:

  • Brand Strategy: Developing comprehensive strategies that align with business goals and market positioning.
  • Brand Identity and Design: Creating distinctive visual identities that effectively communicate brand values.
  • Packaging Design: Designing packaging that stands out on shelves and resonates with consumers.
  • Environmental Graphics: Enhancing physical spaces with cohesive and engaging visual elements.
  • Web Design and Development: Building websites that offer seamless user experiences and reflect brand identity.

Notable Clients:

Mucca Design has partnered with prestigious clients, including:

  • Sephora
  • Whole Foods
  • Victoria’s Secret
  • Barnes & Noble
  • Target

Achievements:

  • Industry Leadership: Matteo Bologna, the founder, is president emeritus of the Type Directors Club and a former board member of AIGA/NY, reflecting the agency’s influence in the design community.

Mucca Design’s commitment to strategic thinking and uncommon creative solutions has made them a trusted partner for brands seeking to create impactful and enduring brand experiences.

10. Prophet

Prophet is a global consultancy that specializes in helping clients unlock uncommon growth by developing new business models, reimagining brands and experiences, driving demand and customer engagement, and empowering organizations to transform. Founded in 1992, Prophet integrates strategy, creativity, and analytics to deliver impactful solutions from strategy to execution.

Services Offered:

  • Brand Strategy and Positioning: Crafting strategies that define a brand’s unique place in the market.
  • Marketing and Sales Optimization: Enhancing marketing efforts to drive growth and customer engagement.
  • Experience Design: Creating engaging customer experiences that foster loyalty.
  • Digital Transformation: Guiding organizations through digital innovation to stay competitive.
  • Organizational Culture and Leadership: Empowering teams to embrace change and drive transformation.

Notable Clients:

Prophet has partnered with a diverse range of clients, including:

  • CVS Health
  • T-Mobile
  • GE
  • United Airlines
  • Samsung

Their work has led to significant transformations, such as reimagining the iconic home appliances brand Morphy Richards to delight global audiences.

Achievements:

  • Industry Recognition: Named among Forbes’ Best Management Consulting Firms in North America.
  • Thought Leadership: Developed the Brand Relevance Index, surveying nearly 10,000 customers on over 400 brands across 27 industries to identify the most relevant brands.

Prophet’s holistic approach combines strategic insight with creative execution, enabling brands to achieve sustainable growth and maintain relevance in a constantly evolving market.

11. Lippincott

Lippincott is a global creative consultancy specializing in brand and innovation. Founded in 1943, the firm blends strategic rigor with creative excellence to create, grow, and transform brands across various industries.

Services Offered:

  • Brand Strategy and Development: Building brands that emotionally connect and remain relevant in changing markets.
  • Innovation Strategy: Driving purpose-rooted innovation that powers growth and solves significant customer problems.
  • Experience Design: Creating captivating brand experiences that engage customers across various touchpoints.
  • Marketing Engagement: Developing marketing strategies that effectively communicate brand value.
  • Employee Activation: Galvanizing employees to believe in and activate the brand.

Notable Clients:

Lippincott has collaborated with numerous prestigious clients, including:

  • Starbucks
  • Delta Air Lines
  • Coca-Cola
  • Walmart
  • Samsung

Their work includes designing many of the world’s most familiar corporate logos, such as those of S.C. Johnson, Chrysler, and American Express.

Achievements:

  • Industry Leadership: Pioneered the concept of “corporate identity,” linking name, logo, advertising, and packaging into an integrated marketing tool.
  • Global Presence: Operates worldwide with a diverse team of strategists, designers, and innovators dedicated to addressing complex client challenges.

Lippincott’s commitment to blending strategic insight with creative excellence has made them a trusted partner for brands seeking to create real meaning for their customers and achieve their most ambitious aspirations.

12. Pentagram

Pentagram is the world’s largest independent design consultancy, renowned for its multidisciplinary approach and innovative design solutions. Founded in 1972, the firm operates from offices in London, New York, San Francisco, Berlin, and Austin, and is owned and run by 24 partners who are leaders in their respective creative fields.

Services Offered:

  • Graphic Design and Corporate Identity: Developing distinctive visual identities that effectively communicate brand values.
  • Architecture and Interiors: Designing functional and aesthetically pleasing spaces that enhance user experience.
  • Wayfinding and Environmental Design: Creating navigational systems that improve spatial orientation.
  • Packaging and Product Design: Crafting innovative packaging and products that stand out in the market.
  • Digital Design and Sound Design: Developing engaging digital experiences and auditory branding elements.

Notable Clients:

Pentagram has collaborated with a diverse range of clients, including:

  • Citibank
  • Saks Fifth Avenue
  • United Airlines
  • The Co-operative brand
  • The Big Ten Conference

Achievements:

  • Industry Leadership: Pentagram is recognized for its collaborative structure, where partners serve as the primary contact for clients, ensuring personal commitment and passion in every project.
  • Cultural Impact: Beyond commercial work, Pentagram has contributed to cultural institutions and non-profit organizations, including projects for the One Laptop per Child initiative and the High Line in New York.

Pentagram’s holistic approach and dedication to design excellence have made it a trusted partner for brands seeking to create impactful and enduring brand experiences.

Why Hire Image and Brand Consultants in 2025?

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In 2025, the business environment is evolving rapidly, making a compelling brand image more vital than ever. Partnering with image and brand consultants offers several key advantages:

1. Establishing a Distinctive Brand Identity

A unique brand identity differentiates your business in a crowded market. Consultants delve into your company’s core values and target audience to craft a brand persona that resonates and stands out.

2. Enhancing Customer Perception and Trust

A positive brand image fosters customer trust and loyalty. Consultants ensure consistency across all brand touchpoints, reinforcing credibility and encouraging repeat business.

3. Navigating Digital Transformation

With technological advancements, maintaining a cohesive online presence is complex. Brand consultants guide businesses through digital branding strategies, ensuring alignment with current trends and technologies.

4. Attracting Top Talent

A strong brand image appeals not only to customers but also to potential employees. Companies with a reputable brand attract skilled professionals who align with their values and culture.

5. Adapting to Market Changes

Market dynamics are shifting rapidly. Brand consultants provide insights and strategies to adapt, ensuring your brand remains relevant and competitive.

6. Maximizing Return on Investment

Investing in professional branding yields significant returns. Consultants help streamline marketing efforts, leading to increased customer engagement and higher revenue.

So, engaging image and brand consultants in 2025 is a strategic move to enhance brand identity, build trust, attract talent, and adapt to the evolving market landscape.

What Is the Cost of Hiring an Image and Brand Consultant?

Investing in an image and brand consultant can significantly enhance your business’s market presence. However, the costs associated with these services vary widely based on several factors.

Factors Influencing Costs:

  1. Scope of Services: Comprehensive branding projects, including brand strategy, visual identity, and marketing collateral, command higher fees than singular services like logo design.
  2. Consultant’s Expertise: Seasoned consultants with a proven track record may charge premium rates compared to less experienced professionals.
  3. Project Complexity: Projects requiring extensive research, multiple deliverables, or intricate design elements can increase costs.
  4. Geographical Location: Consultants operating in major metropolitan areas may have higher rates due to increased living and business expenses.

Typical Pricing Structures:

  • Hourly Rates: Ideal for specific tasks or short-term engagements. Experienced brand consultants may charge between $250 to $500 per hour.
  • Project-Based Fees: Suitable for defined projects with clear deliverables. For early-stage and funded startups, brand positioning and strategy services range from $5,000 to $15,000 when working with freelance consultants or small branding firms, and $40,000 to $80,000 with larger agencies
  • Comprehensive Branding Packages: For a full suite of services, including brand strategy, visual identity, and website design, costs can range from $10,000 to $50,000 for small to mid-sized businesses working with freelance designers or small agencies. Larger businesses or those seeking high-end branding packages may see costs ranging from $50,000 to $200,000 or more.

Additional Considerations:

  • Ongoing Support: Retainer agreements for continuous brand management or consultation can provide sustained support but will add to overall expenses.
  • Value Proposition: While costs are a crucial consideration, the potential return on investment from a well-executed branding strategy can lead to increased brand recognition, customer loyalty, and revenue growth.

Hence, the cost of hiring an image and brand consultant varies based on multiple factors, including the scope of services, consultant’s expertise, project complexity, and geographical location. It’s essential to assess your business needs and budget to select a consultant who can deliver value and contribute to your brand’s success.

Why Choose Ohh My Brand’s Image and Brand Consultant Services?

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As we are certain, creating a personal brand that stands out is more critical than ever. Ohh My Brand specializes in delivering personalized image and branding consultancy services that help professionals and businesses craft a distinctive and impactful presence.

Comprehensive Branding Services

Ohh My Brand offers a wide range of services tailored to meet unique client needs, including:

  • Personal Branding Strategies: Building a unique personal identity aligned with your strengths and professional goals.
  • LinkedIn Optimization: Enhancing profiles to maximize visibility, credibility, and engagement.
  • SEO Consulting: Increasing online presence through strategic search engine optimization techniques.
  • Content Creation: Producing engaging and relevant content tailored to your audience.
  • Digital Marketing: Implementing targeted strategies to amplify brand reach across platforms.

High-Quality Deliverables at Competitive Costs

Ohh My Brand combines exceptional quality with affordability:

  • Market-Standard Pricing: Their pricing is competitive and aligns with industry benchmarks, making premium branding services accessible.
  • Customized Packages: Flexible pricing options allow clients to choose services that fit their budget and objectives, ensuring no unnecessary costs.

Whether you’re an entrepreneur, CEO, or professional, Ohh My Brand ensures your investment delivers unmatched value by focusing on measurable outcomes.

Client-Centric Approach

At Ohh My Brand, every client engagement is built on:

  • Tailored Solutions: Crafting branding strategies that align precisely with your goals and target audience.
  • Transparent Processes: Clear communication at every stage ensures trust and collaboration.
  • Result-Oriented Methods: Delivering measurable improvements in personal brand visibility, audience engagement, and professional growth.

Proven Track Record

Ohh My Brand’s expertise is backed by a strong portfolio of accomplishments:

  • Global Impact: Over 250 satisfied clients, ranging from solopreneurs to high-ranking executives.
  • SEO Achievements: Thousands of blogs and content pieces ranking on Google’s first page, showcasing their optimization expertise.
  • Industry Recognition: Featured in The New York Times, Forbes, and Entrepreneur, highlighting their leadership in the branding space.

Why Ohh My Brand Stands Out

  • Quality Meets Value: Exceptional branding services at a competitive price point.
  • Flexible Costs: Pricing models that adapt to your needs—whether you require a full-suite solution or specific services.
  • Tangible Results: A proven ability to elevate brands, ensuring a high return on investment.

Choosing Ohh My Brand means partnering with a team that prioritizes your success, offering industry-leading expertise while respecting your budget. Their approach combines creativity, strategy, and results, making them the perfect ally for building a brand that leaves a lasting impression.

People Also Ask

1. What does an image and brand consultant do?

An image and brand consultant specializes in creating, refining, and managing the perception of a business or individual. They craft strategies to define a clear brand identity, develop cohesive messaging, and ensure consistency across all platforms. Their work often includes branding strategy, logo and design creation, online presence enhancement, and audience engagement to build trust and loyalty.

2. Why is branding important for businesses in 2025?

Branding is crucial for businesses in 2025 because it differentiates your company in a saturated market and fosters customer loyalty. A strong brand identity not only enhances recognition but also drives trust and emotional connections with your audience. In an era dominated by digital interactions, consistent branding across online and offline channels is essential for maintaining relevance and standing out from competitors.

3. How much does it cost to hire an image and brand consultant?

The cost of hiring an image and brand consultant varies based on the scope of services, experience, and project complexity. On average:

  • Hourly Rates: $250–$500
  • Project-Based Fees: $5,000–$50,000 for small businesses; $50,000–$200,000 for larger corporations.
    Customized packages often allow businesses to choose services within their budget, ensuring high-quality results aligned with their needs.

4. How do I choose the right image and brand consultant?

To select the right consultant, consider the following:

  • Experience: Look for a proven track record in your industry.
  • Portfolio: Review their past work to ensure it aligns with your vision.
  • Client Testimonials: Seek feedback from previous clients to gauge satisfaction.
  • Customizability: Choose a consultant who offers tailored solutions.
  • Communication: Ensure they maintain transparent and responsive communication throughout the process.

5. What makes Ohh My Brand stand out in the branding industry?

Ohh My Brand is recognized for delivering high-quality, tailored branding solutions at competitive prices. With over a decade of experience and a global clientele, they specialize in personal branding, SEO consulting, and LinkedIn optimization. Their flexible pricing models, focus on measurable results, and features in leading publications like Forbes and The New York Times make them a trusted choice for professionals and businesses.

6. How long does it take to complete a branding project?

The duration of a branding project depends on its scope and complexity.

  • Personal Branding or Minor Projects: 2–4 weeks.
  • Full Branding Packages: 2–6 months.
    This includes phases like research, strategy development, design creation, and implementation. Engaging an experienced consultant can streamline the process while ensuring top-notch deliverables.
About Bhavik Sarkhedi
Ohh My Brand
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